The American Marketing Association defines a ________ as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of
competitors."
A) copyright
B) trademark
C) slogan
D) brand
E) logo
D
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Potential employers view your résumé as
A) unrelated to your workplace qualifications. B) little more than an employment-related document. C) evidence of your attention to quality and detail. D) your opportunity to channel your creative spirit. E) an indication of what they can do to help fulfill you work goals.
Which of the following would be listed under a company's strengths in a SWOT analysis?
A) Creating a presence on social networks could broaden product awareness and interest. B) Changing economic factors favor the company's position in the market. C) The company maintains efficient and cost-effective relationships with channel partners. D) Changing technological factors will force the company and its competitors to alter many products. E) Changes in media consumption among target consumers will make advertising less expensive.
A skimming pricing strategy, is used when the firm intends to make its overall profits through selling fewer units at a higher profit per unit
Indicate whether the statement is true or false
Features of job order production include all of the following except:
A. Heterogeneity. B. Diversity of products produced. C. Mass production. D. Customization. E. Separate manufacturing from other products.