Powell Lighting was the first company to start selling LED light bulbs in its country-a product that gained popularity among diverse groups. Soon, other companies started to sell their own brands of LED bulbs, thereby giving Powell Lighting ample competition. In response, Powell Lighting decided to limit its LED light bulbs to outdoor models. However, it ensured that these models were the longest-lasting and lowest-priced on the market. With this innovation, Powell Lighting consistently outperformed its competitors for ten years. In this scenario, Powell Lighting maintained a ________ through its innovative strategy.
A. consistent power position
B. fiduciary responsibility
C. balanced scorecard
D. sustainable competitive advantage
Answer: D
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Direct marketing has the ability to test different elements of an offer strategy under real marketplace conditions
Indicate whether the statement is true or false
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A. dependent variable B. independent variable C. hypothesis D. correlation
Naomi knows she has to order her store's Christmas holiday merchandise in April to ensure delivery before the holiday season. Naomi is concerned with the supply chain management goal of
A. providing products at the right time. B. minimizing systemwide costs. C. providing the right quantities. D. providing products at the right locations. E. satisfying the service levels supply chain participants expect.