Mass communication is a form of communication in which

a. a source addresses a large audience with a personalized message.
b. a receiver addresses a large audience with the same or similar message.
c. a source addresses a large audience with the same or similar message.
d. a receiver addresses a large audience with a personalized message.


c

Communication & Mass Media

You might also like to view...

Which of the following statements best describes the liking-disclosure hypothesis?

A. people disclose more when they like someone B. people tend to like those who disclose to them C. it is a “turn off” when people disclose too much too early D. liking is most likely to occur when disclosure is reciprocated

Communication & Mass Media

Experienced speakers use audience ________ to help them decide how loudly to speak

Fill in the blanks with correct word

Communication & Mass Media

According to the chapter, interviews are usually unbalanced in which of the following ways?

a. An interviewer will speak for 40% of the time, and an interviewee will speak for 60% of the time. b. An interviewer will speak for 80% of the time, and an interviewee will speak for 20% of the time. c. An interviewer will speak for 30% of the time, and an interviewee will speak for 70% of the time. d. An interviewer will speak for 70% of the time, and an interviewee will speak for 30% of the time.

Communication & Mass Media

"Tuition costs should stay the same" is ________

A) ?a factual claim. B) ?an opinion that most students hold. C) ?a value claim. D) ?a policy claim for the status quo. E) ?a policy claim against the status quo.

Communication & Mass Media