Describe the purpose of intellectual property law and outline the main types of intellectual property protection
What will be an ideal response?
The purpose of intellectual property law is to balance two competing interests: the public and the private. The public interest is served by the creation of inventions, works of art, music, literature, and other types of intellectual expression. The private interest is served by rewarding creators of intellectual property by a time-limited monopoly that grants exclusive use to the creator.
There are three main types of intellectual property protection: copyright, patent, and trademark law. Copyright law protects original forms of expression such as books, periodicals, and other forms of written expression, art, drawings, photographs, music, movies, performances, and computer programs. Patents grant the owner a 20-year exclusive monopoly on the ideas behind an invention. There are four types of inventions for which patents are granted under patent law: machines, manmade products, compositions of matter, and processing methods. Trademark law is used to protect trademarks – marks used to identify and distinguish goods and indicate their source.
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Answer the following statements true (T) or false (F)
1. Corporations, government, and other institutions in society set the social agenda, not the media. 2. A "think tank" is an organization that researches and analyzes various important social, economic, and political issues confronting society. 3. A business's response to social issues should be driven by the organization's core values. 4. One's religious beliefs influence their ethics and their managerial behaviour. 5. Confucianism is incompatible with most managerial practices in the western world.
Answer the following statements true (T) or false (F)
1. Cancellation is a stage of a project’s life cycle. 2. Government regulations and guidelines influencing the project is a detail usually included in a project’s statement of work. 3. The work package is part of the work breakdown structure. 4. One of the questions a company is likely to ask in assessing project risk is who will be held responsible in case of project failure.
The owner of a professional baseball team asks the account representative of an advertising agency to develop an advertising campaign to bring more teenagers to the ballpark. At this point, the account representative logically begins to discuss establishing ____ for the campaign.
A. the target audience B. a budget C. a media plan D. objectives E. advertising directives
A company's cost of capital is equal to a weighted average of its investors' required returns
Indicate whether the statement is true or false