Inoculation is:
a. exposing people to a weak counterargument and refuting the argument
b. isolating a person from opposing messages
c. exposing a person to counter messages in small doses
d. providing additional messages to bolster a person’s confidence in his or her position
a. exposing people to a weak counterargument and refuting the argument
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Perhaps the best-known painting in the world, Leonardo da Vinci’s Mona Lisa is famous for the ambiguity in her facial expression. Examine the effects of such ambiguity on interpreting nonverbal communication.
What will be an ideal response?
Athabaskan speakers differ from those from Western cultures in which way?
A. Western styles depend on indirect statements. B. Athabaskan style is linear and highly structured. C. Athabaskans believe it is rude to state a conclusion explicitly. D. Western style is designed to secure harmony.
A well delivered narrative will include generalized language so most audience members will be
able to relate to the story. Indicate whether the statement is true or false
Which of the following is essential when applying the uses and gratification theory?
a. identifying the needs and most appropriate media for a target public b. ensuring that multiple publics will evaluate and then try a product c. determining the best method for drawing out the opinions of all publics d. understanding the needs and opinions of opinion leaders and influencers