Assume that an investor is offered a choice of a risk-free government bond or a high-risk corporate
stock. Further assume that the expected return is the same for both. According to one of the axioms
of finance, which investment would be chosen?
A) the corporate stock B) the government bond
C) neither, the investor would be indifferent D) none of the above
B
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In terms of ethical frameworks for reasoning, individualism involves making decisions based on the belief that each person has fundamental rights that should be respected and protected
Indicate whether the statement is true or false
Stock profitability is often measured by:
A. book value. B. return on equity. C. market value. D. net profit margin. E. beta.
A primary focus of the practice of public relations is ________
A) trying to influence an individual's attitude—how he or she thinks on a given topic B) tracking public opinion C) burning incense to the unknown god of public opinion D) detecting vulnerabilities of culture driven by media, fueled by the Internet and dominated by a celebrity
Research has demonstrated that when consumers are exposed to a broad range of connector types,
A) they are less likely to express an interest in purchasing certain types of products. B) they are more likely to express an interest in purchasing certain types of products. C) their interest in purchasing certain types of products remains the same. D) they still make their purchase decisions based on conventional advertising messages. E) they tend to respond positively only to online connectors.