What advertisers are really paying the mass media for is
A) publicity and prestige.
B) access to potential customers.
C) protection against financial stagnation.
D) conglomeration.
Answer: B
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The steps that must be taken on the way to reaching a final goal are termed:
A. Terminal objectives B. Instrumental objectives C. Behavioral objectives D. Cognitive objectives
Our interpretations of different stimuli are based on
A) past experiences and the opinions of others. B) what our family thinks is best in a given situation. C) hypothetical scenarios. D) individual perceptions. E) a certain set of cultural rules that we all share.
Although the differences between women and men have diminished in recent years, the gender of listeners is still a major factor in audience analysis.
Answer the following statement true (T) or false (F)
Game-playing in communication is a healthy way of creating a win-win relationship so people can reach their personal goals
Indicate whether the statement is true or false.