Invention < > Drafting < > Revising < > Editing < > Publishing is an example of

A. The stage model
B. The standpoint model
C. The transmission model
D. The linear model


A. The stage model

Communication & Mass Media

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To eliminate unwanted influences, which of the following do researchers use?

a) Independent variables b) Dependent variables c) Control variables d) Predictor variables

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. The best tag lines are a few sentences long. 2. Campaigns are least useful when the objective is to introduce or reinforce a brand. 3. When writing a single ad for a client, try to fit it into a larger campaign they have. 4. Repeatability is the ability to repeat the same strategy though multiple media.

Communication & Mass Media

These types of annoyances occur when sheer repetition of instances of some activity performed by one person crosses a threshold of tolerance and becomes unacceptable to the other person

A) constant B) cumulative C) common D) creative

Communication & Mass Media

In which of the following ways are an increasing number of interviews conducted?

A. e-mail B. computer direct C. Web pages D. All of the answers are correct.

Communication & Mass Media