It is believed that the median yearly income in a suburb of Atlanta is $70,000 . A sample of 67 residents was taken. Thirty-eight had yearly incomes above $70,000, 26 had yearly incomes below $70,000, and 3 had yearly incomes equal to $70,000 . The null hypothesis to be tested is H0: Median = $70,000. The p-value for this test is
a. .4332.
b. .8664.
c. .0838.
d. .1676.
d
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With respect to the brand building pyramid, at which of the following "building block levels" would we expect the consumer to develop an intense, active loyalty?
A) salience B) imagery C) feelings D) judgments E) resonance
In order to develop a multiattribute attitude model of its customers, a retailer should gather information about all of the following exceptÂ
A. the importance weights that customers attach to the features they consider when choosing a retailer. B. customers' belief ratings of each retailer's performance on the characteristics when selecting a store. C. the alternative retailers that customers consider. D. the customer's age, education, and income levels. E. the benefits that customers consider when making their retailer choices.
Discuss the important factors to consider in deciding where to incorporate a business.
What will be an ideal response?
A total quality system should be designed to promote a reorientation of thinking from an emphasis on
a. internal quality improvements to an emphasis on external benchmarking. b. the planning process to an emphasis on the performance evaluation process. c. inspection to an emphasis on prevention. d. process benchmarking to an emphasis on results benchmarking.