As a manager at the French discount retailer Carrefour, you could derive a competitive advantage from
A. understanding how Carrefour's value chain activities provide opportunity for growth.
B. sustaining Carrefour's current chain of activities to lower costs.
C. building organizational expertise in performing Carrefour's competitively important value chain activities.
D. increasing Carrefour's superiority over rivals by executing even unimportant tasks and activities extremely well.
E. building value-creating activities all along Carrefour's value chain.
Answer: C
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