Troy, a technical writer, is most likely to experience carpal tunnel syndrome when he is angry about being given so few interesting assignments
Indicate whether the statement is true or false.
Answer: FALSE
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When creating advertising for mobile devices, what should marketers do to make their ad more effective?
A) Place additional promotions on smartphone apps B) Use Facebook ads C) Keep promotional messages interactive D) Keep promotional messages fast and straightforward E) Include several embedded links within the website
Pacific Fisheries divides its customers into different regional units, such as Asia, Australia, and the Americas. This is an example of ________ segmentation
A) demographic B) psychographic C) geographic D) occasion E) benefit
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where gift-giving is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. The firm's products are also available in a number of retail establishments around the world. The leading salesperson for Clearwater Hampers is Peter Austin who has been with the company since it began operation in 1979. The firm's owners were originally trout farmers who needed a source of income during the winter months and who diversified into selling fine liquors, cheeses, chocolates, and other luxury food items. The company uses a variety of promotions to make prospects
aware of the company's products.As Austin sells Clearwater Hampers, he can use his Tablet to do all of the following EXCEPT: A. create sales presentations. B. initiate trial closes. C. check a shipment status. D. generate expense reports. E. track customer buying patterns.
Many corporations are shifting from defined benefit to defined contribution retirement programs. When considering changes to retirement programs, the primary stakeholders are the
A. customers. B. shareholders. C. marketing managers. D. employees. E. competition.