When creating advertising for mobile devices, what should marketers do to make their ad more effective?
A) Place additional promotions on smartphone apps
B) Use Facebook ads
C) Keep promotional messages interactive
D) Keep promotional messages fast and straightforward
E) Include several embedded links within the website
Answer: D
Explanation: D) If you are involved with creating mobile marketing or sales messages, keep two essential points in mind. First, like all mobile messages, promotional messages need to be kept short and simple. Second, the mobile experience needs to be fast and straightforward. Mobile users are often time-constrained, and they will quickly abandon websites that don't load quickly or are confusing to navigate.
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