Under constitutional privilege, a public official or public figure must prove that the defendant published the defamatory and false comment with knowledge of the comment's falsity or in reckless disregard of the truth
a. True
b. False
Indicate whether the statement is true or false
True
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Lewis Corporation reported the following information for the year ended December 31, 2015: Net income $ 10,000 Dividends 6,000 Retained earnings at December 31, 2015 25,000 What was the economic effect of the payment of Lewis' dividends?
a. The dividend reduced net income for 2015. b. The dividend should be equal to net income if the company's accounting equation is in balance. c. The dividends reduce total retained earnings for the year. d. The dividends must be paid whenever Lewis Corp. reports net income.
Which of the following statements is true about trade promotions?
A) They involve offering price reductions to end-users. B) They aim to build awareness, attraction, and loyalty in end-user. C) They are a part of pull communications strategy. D) They are customer-directed sales promotions. E) They stimulate intermediaries to engage in aggressive customer promotion efforts.
Which of the following is NOT one of the seven design elements featured in effective Web sites (as identified by Rayport and Jaworski)?
A) change B) context C) content D) customization E) commerce
As a manufacturer increases price, the ________ drops
A) target B) break-even point C) marginal revenue D) total cost E) variable cost