A majority of social shopping Web sites generate revenue through_____
a. retailer advertising
b. sharing with retailers data about their members' like and dislikes
c. membership fee
d. Internet service providers
a
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Which of the following liabilities is NOT contingent?
a. A liability to replace a specific defective television set already returned to the manufacturer b. A liability to pay pension benefits if a specific employee lives to retirement c. A liability to pay any adverse judgment for a product liability case currently on appeal d. A liability to pay for books received by a college bookstore under terms that allow for the return for full refund of any books not sold
Define technology. How does it affect marketing?
What will be an ideal response?
Extra compensation items that are not paid directly to an employee are called ________
A) bonuses B) benefits C) wages D) commissions
Which of the following is an example of business risk?
A. Default risk B. Risk of prepayment C. Risk of loss in sales operations D. Risk of loss due to currency fluctuations E. Equity risk