How would a culture that values support from others and expects loyalty from the community probably be classified, according to the seven dimensions of culture?
A. masculine
B. tolerant of uncertainty
C. decentralized
D. collectivistic
Answer: D
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Answer the following statement(s) true (T) or false (F)
1. The inclusion of sponsors’ products into the plots of television shows and movies is known as product integration. 2. Because television ads work so well, few companies want to pay for product placement in movies and television shows. 3. Advertisers like sending their messages to mobile phone screens because they can reach a highly targeted audience that way. 4. Advertising Age magazine estimates that by 2020, two thirds of online advertising will be to mobile devices. 5. Television writers think they should be compensated extra for including product integration into their program scripts. 6. Google’s AdWords and AdSense programs place advertising on web and search pages based on the content the viewer has called up.
Which of the following stages of listening requires one to choose to focus on certain sounds?
A. selecting B. attending C. remembering D. evaluating
Answer the following statement(s) true (T) or false (F)
1. Social media is an established field that has not seen any growth or changes in the hiring roles. 2. Being self-employed in the social media space is very easy to do since you can charge organizations and clients a variety of different ways. 3. General Motors and Yum! Brands have designated departments for social media professionals since they see the value of having social media in-house as well as hiring agencies to help out with social media activities 4. Writers do not have to be prepared to write in all social media channels, but they have to be a master in one. 5. There is a standard salary for social media professionals to make across industries.
Many in the magazine industry are arguing for a new metric, one that represents the characteristics that make magazine advertising especially effective-engagement and affinity. Define each and explain how each renders magazine advertising particularly effective.
What will be an ideal response?