Trade arrangements governing the relationships in the different states of production, distribution and sale of the same product are:
a. horizontal business arrangements b. vertical business arrangements
c. real business arrangements
d. single product business arrangements e. sideways business arrangements
b
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Although products that remain in the maturity stage of the PLC seem unchanged, the most successful ones actually evolve to meet changing consumer needs
Indicate whether the statement is true or false
Which of the following is a positive aspect of a competitor-centered company?
A) It carries out its own customer relationship strategy. B) It bases its own moves on competitors' moves. C) It searches out competitors' weaknesses. D) It concentrates its resources on delivering superior value to target customers. E) It ends up seeking innovative ways to create more value for customers.
The operation of a management control system is readily observable
Indicate whether the statement is true or false
Claire and her mother are both in marketing positions. Claire's job is satisfying to her primarily because it gives her a flexible schedule and pays well so she can take vacations with her friends. Her mother chose a job that provides health benefits and structured work with regular hours. This demonstrates shifts in ________ that can influence work life versus family life.
A. information power from marketer to customer B. competitive influences C. generational values and preferences D. buying power from customer to marketer E. product glut and customer shortage