In situations where the respondents are expected to have no opinions, as opposed to simply being reluctant to disclose it, the accuracy of data may be improved by a non-forced scale that includes a "no opinion" category
Indicate whether the statement is true or false
TRUE
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The commercial infrastructure necessary for the 'bottom of the pyramid' includes all of the following, except:
A) Tailoring local solutions B) Shaping aspirations C) Creating buyer power D) Improving access to distribution systems E) Focusing on those with purchasing power
Why are prestige products often an exception to the law of demand?
A) The demand curve for prestige products slopes downward and to the right. B) Increasing the price of prestige products can make them seem more desirable. C) Demand for prestige products often is greater than supply. D) Prestige products such as diamonds, sapphires, and emeralds are nonrenewable resources. E) Customers are more aware of any price changes to prestige products.
The ‘chasm' in high-tech marketing is characterized by:
a. The divide between the visionaries and the pragmatists. b. The difficulty in estimating the size of the market. c. The downward pressure in prices arising from Moore's Law. d. Knowledge spillovers e. New technologies being commercialized by new competitors
_______________________ allows one to access all messages (voice,
A. Integrated messaging service B. Communications assistant service C. Communications delivery service D. Unified messaging