The commercial infrastructure necessary for the 'bottom of the pyramid' includes all of the following, except:
A) Tailoring local solutions
B) Shaping aspirations
C) Creating buyer power
D) Improving access to distribution systems
E) Focusing on those with purchasing power
E) Focusing on those with purchasing power
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Stone Company reported pre-tax book income of $700,000 in 2018, the first year of operation. The tax depreciation exceeded the book depreciation by $90,000. The tax rate for 2018 and all future years was 30%.Income tax expense reported in the income statement for the year ending December 31, 2018 would be:
A. $100,000. B. $183,000. C. $210,000. D. $120,000.
Which of the following product mix pricing strategies involves pricing products that can only be used with the main product?
A) by-product pricing B) product bundle pricing C) captive product pricing D) product line pricing E) optional product pricing
Which of the following statements is true of pretesting that is used in measuring advertising effectiveness?
A. Pretests are essentially conducted within restricted time schedules. B. Only one type of pretest method can be used to measure advertising. C. Feedback for pretests is very expensive. D. Pretests occur only during the idea generation stage. E. The methodologies employed to conduct pretests vary.
Viaduct Corporation used untested and risky construction techniques to build a bridge under budget. The techniques were legal but the bridge collapsed, killing several people. Viaduct’s actions were
A. unethical and may result in legislation to ensure it does not happen again. B. ethical because they were legal and so Viaduct owes no one. C. dangerous and so inherently illegal. D. legal under Sarbanes-Oxley and so Viaduct will face no penalties.