Answer the following statement(s) true (T) or false (F)
1. You could think of representation as spin and presentation as facts.
2. Each time someone communicates, a worldview is being shared through the selection of terms, regardless of how much thought has gone into the construction of a message.
3. Cultural expectations are reinforced when someone violates them.
4. Shared relational knowledge does not necessarily enable you and another person to
assign unique meanings to certain words or symbols.
1. FALSE
2. TRUE
3. TRUE
4. FALSE
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What will be an ideal response?
Traditionally, mass communication is defined as the technology-assisted transmission of messages to
A) print journalists. B) interpersonal audiences. C) mass audiences. D) only niche audiences.
Explain the continuum of communication apprehension from trait-like to situational
What will be an ideal response?
According to the text, McLuhan compared watching TV to:
a. washing dishes b. engaging in transcendental meditation c. conversing with a group of close friends d. taking a trip on a supersonic airplane e. taking drugs