According to the text, McLuhan compared watching TV to:
a. washing dishes
b. engaging in transcendental meditation
c. conversing with a group of close friends
d. taking a trip on a supersonic airplane
e. taking drugs
e.
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In his speech, Joseph said, "According to Ray Jenkins, a supervisor in our city's
waste management department, only about one in four households regularly utilize our curbside recycling program. On most recycling days the collectors pass, on average, three homes prior to stopping at one." By saying this, Joseph has offered ____ for his listeners' consideration. A) evidence in the form of testimony B) an assertion which could be a main point C) interpretation of hypothetical events D) a persuasive definition
In a linear view of communication,
A) the speaker speaks and the listener listens. B) speaking and listening is simultaneous. C) speaker and listener are interdependent. D) speaker and listener exchange turns at speaking and listening.
The audience's perception of a speaker's competence, trustworthiness, and dynamism is called
a. character. b. credibility. c. charisma. d. personality.
What should you do while facing an audience that rejects your proposals?
A) ?Start with a strong appeal to negative emotions. B) ?Rely on objective data to make a clear case. C) ?Approach the subject indirectly by establishing common ground. D) ?Focus on providing information to help them revise their opinion. E) ?Be assertive in challenging their preconceived ideas of the issue.