If the offer does not specify a type of acceptance, the offeree may accept in any reasonable manner and method
a. True
b. False
Indicate whether the statement is true or false
True
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Which of the following elements of the marketing communications mix involves a variety of short-term incentives to encourage trial or purchase of a product or service?
A) advertising B) direct marketing C) public relations D) personal selling E) sales promotion
Complete the statement, using the following terms: increase, decrease, or have no effect on. Increases in sales price per unit ________ contribution margin per unit and ________ the breakeven point.
What will be an ideal response?
Posing as Platinum Bank, Oswald e-mails Nadia, asking her to update her personal banking information through a link in the e-mail. She clicks on the link and types in the data, which Oswald promptly sells to Moe. This is
A. no crime. B. employment fraud. C. phishing. D. vishing.
The EU Commission coordinates the following areas: A) fisheries
B) monetary affairs. C) social policy. D) A, B, and C. E)A and B only.