When Gary Hirshberg started the Stonyfield Farm yogurt company, he stated that his company could do better with less advertising, less marketing research, and more guerrilla marketing
He came up with innovative marketing ideas to promote his products such as having sales personnel dress up as large yogurt cartons to distribute free yogurt samples. Which of the following marketing strategies was being implemented by Hirshberg?
A) formulated marketing
B) entrepreneurial marketing
C) ambush marketing
D) undercover marketing
E) intrepreneurial marketing
B
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A salesperson's sales manager exerts strong influence on whether the sales rep acts ethically or not. A sales manager may not even be aware of the influence she wields or the effect her words or management techniques have on her employees
Of the following actions by a sales manager, which one could most easily be construed by an employee as a directive to use unethical conduct? A) offering an incentive or prize to salespeople who meet or exceed their quotas B) sending an email to the entire department whenever a sales rep closes a sale C) telling sales teams that they need to hit their quotas no matter what it takes D) modifying sales territories to ensure that key accounts are actively monitored E) contacting key accounts to let them know the company stands behind its product
Nell's debt to Olsen is past due. Olsen obtains an order of garnishment to require Nell's employer Pro Transmission Service, Inc, to pay part of Nell's paycheck to Olsen. The law A) limits the amount that can be taken from Nell's take-home pay
B) permits Olsen to dismiss Nell because her wages are garnished. C) practically does not allow Olsen to collect the awarded amount. D) requires Pro to retain Nell as an employee until the debt is paid.
What is BPM? What are the basic activities in BPM?
What will be an ideal response?
Which of the following is NOT an asset?
A) Net income B) Inventory C) Buildings D) Cash