Briefly describe the concept of integrated marketing communications (IMC)
What will be an ideal response?
The objective of the marketing communication mix is to inform, persuade, and remind consumers about products. It typically includes advertising activities, sales promotion efforts, personal selling, direct marketing and public relations campaigns. When organizations employ these tools in combination in order to achieve their marketing goals, they are said to be utilizing the five elements of integrated marketing communications (IMC).
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An employer is responsible for paying
a. FICA taxes. b. All of the answers listed c. federal and state unemployment taxes. d. workers' compensation.
________ of fieldwork means verifying that field workers are submitting authentic interviews
A) Verification B) Validation C) Pretesting D) Coding E) Selection
Which of the following statements is correct? TCP/IP
a. is the basic protocol that permits communication between Internet sites. b. controls Web browsers that access the WWW. c. is the file format used to produce Web pages. d. is a low-level encryption scheme used to secure transmissions in HTTP format.
One negative effect of carrying too much inventory is risk that customers will change their buying habits
Indicate whether the statement is true or false