Define store atmosphere and name and briefly describe the major determinants of store atmosphere.
What will be an ideal response?
Store atmosphere is the overall impression conveyed by a store's physical layout, decor, and surroundings. There are six major determinants of store atmosphere:
EMPLOYEE TYPE AND DENSITY. The employees' general characteristics and the number of employees per 1,000 square feet of selling space can create a casual, service-oriented, or "do-it-yourself" atmosphere.
MERCHANDISE TYPE AND DENSITY. The types of brands carried and the display of those brands contribute to atmosphere.
FIXTURE TYPE AND DENSITY. Fixtures should be consistent with the general atmosphere the store is trying to create.
SOUND. Music can create a pleasant (or unpleasant) shopping experience and can affect a customer's shopping pace.
ODORS. Smell can stimulate or detract from sales.
VISUAL FACTORS. Colors can create different moods or focus attention.
You might also like to view...
At his review last year, Bryan was promised a 20 percent raise if he met his production goals. Raises were included in today's paychecks, and although Bryan has met all of his goals, he received only a cost-of-living raise. In the future, Bryan's ______ will probably be ______.
A. instrumentality; high B. valence; low C. expectancy; low D. instrumentality; low E. expectancy; high
When developing performance measures, management must consider a number of different issues besides what to measure and how to measure
Indicate whether the statement is true or false
The difference between the largest and the smallest data values is the
a. variance b. interquartile range c. range d. coefficient of variation
_____ is a social networking Web site
A) LinkedIn B) Yahoo C) Bing D) Baidu