Which term refers to an organization's personality and the attitudes and behaviors of its members?

a. corporate culture
b. organizational clarity
c. corporate reputation
d. brand integrity


a. corporate culture

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1.Secondary research showed that SVA at Belmont University was often confused with another campus organization. 2.SVA’s mission and values were shared via red, white, and blue support ribbons attached to information cards during the communication phase of campaign implementation. 3.In addition to the support ribbons, RWB successfully increased donations to SVA. 4.After the campaign, the level of awareness of SVA at Belmont University increased among both student veterans and civilian students. 5.The Cleveland Foundation developed a campaign to raise funds.

Communication & Mass Media

In the proposition, "A nuclear waste dump would benefit the local economy," artificial presumption would

(a) require the advocate to provide reasons why the local economy needs "benefiting." (b) require the opponent to begin argumentation. (c) suggest that we presently believe the local area does not need a nuclear dump to benefit its economy. (d) suggest that we presently believe the local area does need a nuclear dump to benefit its economy.

Communication & Mass Media

Several studies report that immediately after listening to a short talk, most of us cannot accurately report 50 percent of what was said. Without training, we listen at only 25 percent efficiency

True False

Communication & Mass Media

______ is a peripheral tactic that relies on a previous dedication, such as signing a pledge, in order to persuade.

A. Authority B. Commitment C. Guilt D. Contrast effects

Communication & Mass Media