List three ratios that are measures of liquidity
Liquidity ratios include: (pick three)
· Current ratio
· Quick (or acid-test) ratio
· Ratio of cash flow from operations to current liabilities
· Accounts receivable turnover ratio
· Number of days sales in receivable ratio
· Inventory turnover ratio
· Number of days inventory is held before sale
· Cash-to-cash operating cycle ratio
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Which statement does not apply only to international research?
A) Local fieldwork agencies are unavailable in many countries. B) Local field workers can create an appropriate climate for the interview and be sensitive to the concerns of the respondents. C) A global approach to marketing research is desired, which may require using the same methodologies for studies conducted in the United States so that U.S. data can be compared to other countries. D) Interviewer cheating may be more of a problem in many foreign countries than in the United States.
What is the correct formula for B7 to find the cost of retained earnings using the constant growth dividend discount model?
a) =B5+B4*B6
b) =B1/B3+B2
c) =B3/B1+B2
d) =B4*B6+B2
e) =B5+B4*(B6-B5)
The language story of Chevy's Nova name is
A. one of many examples of language-based marketing snafus in foreign markets. B. a costly mistake for Chevy and an example of the need for local adaptation. C. a needed warning about back translation and language sensitivity. D. an urban legend contradicted by the facts in the market.
______ are universal trade terminology developed by the International Chamber of Commerce.
Fill in the blank(s) with the appropriate word(s).