Which of the following is a reason for not measuring the effectiveness of promotional campaigns?
A. It is not useful for evaluating alternative strategies.
B. It is difficult to isolate the effects of promotional elements.
C. It typically increases economies of scale.
D. It does not lead to an increase in the efficiency of advertising.
E. It is impossible to determine if objectives are achieved.
Answer: B
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Indicate whether the statement is true or false
What is the purpose of a balanced scorecard?
a. To link capabilities, change strategies, and outcomes b. To integrate measures into the strategy to track critical success factors c. To provide action items for day-to-day execution of the strategy d. To measure risk associated with the strategy
What four elements determine the value of average outgoing quality?
What will be an ideal response?
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Answer the following statement true (T) or false (F)