Which of the following is a reason for not measuring the effectiveness of promotional campaigns?

A. It is not useful for evaluating alternative strategies.
B. It is difficult to isolate the effects of promotional elements.
C. It typically increases economies of scale.
D. It does not lead to an increase in the efficiency of advertising.
E. It is impossible to determine if objectives are achieved.


Answer: B

Business

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What is the purpose of a balanced scorecard?

a. To link capabilities, change strategies, and outcomes b. To integrate measures into the strategy to track critical success factors c. To provide action items for day-to-day execution of the strategy d. To measure risk associated with the strategy

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What will be an ideal response?

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Answer the following statement true (T) or false (F)

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