The best advice negotiators can follow to manage perceptual and cognitive biases is
A. to be prepared to discuss them when appropriate with your own team and other negotiators.
B. to be aware that they exist.
C. to understand their negative effects.
D. All of these choices are correct.
Answer: D
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Which of the following types of trade promotion allows the channel member to return unsold merchandise for a full or partial refund, thus reducing the risk of carrying the product?
A) sales-based promotion B) place-based promotion C) an off-invoice allowance D) product-based promotion
The ________ element of the marketing mix communicates the value proposition using forms such as personal selling, advertising, coupons, and publicity
A) production B) place C) price D) distribution E) promotion
In an actual cost system, factory overhead is applied to Work in Process using a predetermined overhead rate
Indicate whether the statement is true or false
Nadine, a manager, observes that every time one of her subordinates, Peter, calls in sick, it is the day after she has made a decision Peter did not agree with. She attributes his absences to stress or resentment on his part. Nadine makes this attribution based on
A. consensus. B. consistency. C. distinctiveness. D. turnover. E. absenteeism.