When did Kearns finally end his infringement case against Ford?
a. 1990
b. 1977
c. 1971
d. None of the above
.A
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When marketing managers consider the alternative differentiation possibilities and determine what differential advantages are to be emphasized and communicated to the target customer, they are engaging in:
A) brand equity. B) brand positioning. C) product positioning. D) product development.
The difference in total costs between two alternatives is referred to as the
a. incremental cost. b. sunk cost. c. opportunity cost. d. direct cost.
A prolonged response to chronic stressors on the job is known as ______.
A. cognitive dissonance B. organizational stress C. psychological job strain D. job burnout
UPS repositioned itself by ____________ and adding the tagline ________
a. extending their business model; "Save some Green by going Brown" b. moving beyond the existing emphasis on the color brown; "Synchronizing the world of commerce" c. changing its market-segmentation strategy; "The reason is Brown" d. adding customization to its online offerings; "Brown with envy" e. altering customer perceptions through personalization; "Changing the minds of the competition"