The dive in anywhere characteristic of a data lake is overrides constraints related to confidentiality
Indicate whether the statement is true or false
FALSE
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Which of the following is true of viral marketing?
A) It is the digital version of word-of-mouth marketing. B) It refers to online marketing problems caused by technical glitches. C) It is another term for the unethical invasion of online privacy. D) It is an automated system that manages digital sales and marketing functions. E) It is a system that allows a supplier to access a customer's inventory levels online.
Mail questionnaires are most effective when sent to a target audience with similar interests and backgrounds
Indicate whether the statement is true or false
Jack Trout and Al Ries introduced ________ as the basis for advertising strategy and creative development in the early 1970s.
A. buzz marketing B. creative brief C. inherent drama D. neuromarketing E. positioning
When describing the elements of the communications process, the ________ is the carrier of the message.
A. transmission B. linkage C. portal D. medium