What does figure/ground reversal mean in the context of motion?
a. the figure moves, and the ground remains stationary
b. the figure and the ground move in the same direction
c. the figure is in focus, and the ground is out of focus
d. the focus shifts between the figure and the ground
e. the ground moves, and the figure remains stationary
e.
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Research has found that which of the following types of messages are most likely to have a persuasive effect?
a. messages describing the likelihood of an outcome b. messages increasing the strength of a positive attitude c. messages increasing the strength of a negative attitude d. messages increasing the desirability of an outcome
If you make an argument by citing two examples of previously failed products and contend that a similar new product will also fail, what kind of reasoning are you using?
a. causal b. comparative c. sign d. generalization
State the formula for a two-way commonality.
What will be an ideal response?
Interactive media allows a user to be a participant in the viewing process instead of just a spectator
a. true b. false