A buying center whose members reach a decision based on a collective agreement is known as an autocratic buying center.
Answer the following statement true (T) or false (F)
False
In an autocratic buying center, even though there may be multiple participants, one person makes the decision alone. A consensus buying center is one in which all members of the team must reach a collective agreement that they can support a particular decision.
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Give two examples of how companies can gather information to respond to changes in the microenvironment
What will be an ideal response?
Apple relied on its inventive product designers to create a ________, a futuristic looking computer in a multitude of colors
A) promotion B) value chain C) service D) differential benefit E) market segment
The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site
Indicate whether the statement is true or false
Which of the following tasks is performed during the starting phase of project management?
A) preparing archival documents B) managing tasks and budget C) establishing team rules D) determining project schedule