Some marketers stretch the meaning of "attitude" to include
A. intention to buy.
B. psychographics.
C. beliefs.
D. needs.
E. actual purchasing behavior.
Answer: A
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When a company advertises, develops consumer promotions, such as a contest, and develops other marketing communications as a tie-in with an event marketing program, it is called a(n):
A) local promotion B) corporate promotion C) advertising promotion D) cross-promotion
Which statement about virtualization is not true?
A) In server virtualization, a single server operates as if it were multiple servers. B) In desktop virtualization, the user can be using a thin client or mobile device with limited storage because the applications and data are actually stored on a server accessed by the client. C) In server virtualization, all of the virtual servers on a single physical server must employ the same operating system. D) Benefits from virtualization include lower costs, ease of management, and flexibility.
Rachel gives Karen a good rating in a performance appraisal because Karen once handled a difficult customer by empathizing with him. Since that incident, Rachel believes that Karen is the smartest and most efficient employee in the organization. Even though Karen has multiple positive attributes to her personality, Rachel makes an overall impression of Karen based on her quality of empathy. This is an example of the
A. decoy effect. B. halo effect. C. contrast effect. D. bandwagon effect.
The sales tax in a particular county is 5.2%. A taxable sale of $1,560 will have how much added in sales tax?