When a company advertises, develops consumer promotions, such as a contest, and develops other marketing communications as a tie-in with an event marketing program, it is called a(n):
A) local promotion
B) corporate promotion
C) advertising promotion
D) cross-promotion
D
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Service companies try to demonstrate their service qualities through physical evidence and presentation
Indicate whether the statement is true or false
______ occurs when two parties both try to claim a “fixed pie” of resources.
A. Distributive bargaining B. Dissemination bargaining C. Assimilative bargaining D. Integrative bargaining
Which of the following leadership behaviors identified by the culturally endorsed implicit leadership theory is defined as--the ability to inspire and motive others to high performance?
A. charismatic/value-based B. team-oriented C. participative D. humane-oriented
An advantage of flexible benefit plans is that if employees make poor selections and do not use their benefits, it saves the employer money.
Answer the following statement true (T) or false (F)