Which of the following is not considered to be a major user group by the GASB?
A. Citizen groups.
B. Government executive branch officials.
C. Investors and creditors.
D. Legislative and oversight officials.
Answer: B
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Which of the following statements is true regarding today's marketing communications?
A) More marketers are shifting away from narrowly defined micromarkets and moving toward mass marketing. B) More customers have started relying on marketer-supplied information rather than finding out information on their own. C) Network television, magazines, newspapers, and other traditional mass media continue to increase their dominance. D) Focused marketing programs, which are designed to build closer relationships with customers in more narrowly defined micromarkets, are no longer used by marketers. E) Today's consumers are better informed about products and services.
If you were tasked with identifying the strategic issues and problems that merit front-burner managerial attention at SunPower, you would most likely not begin by
A. drawing up a list of issues and problems that SunPower management need to address to improve the company's position and prospects. B. drawing upon the results and conclusions from evaluating SunPower's own resources and competitive position. C. drawing upon the results and conclusions from analyzing SunPower's external environment. D. drawing up a list of strategic issues and problems that SunPower faces first. E. drawing up a worry list for SunPower consisting of "how to…," "whether to…," and "what to do about…".
Papa John's wants to get free publicity and be associated with a worthy cause that resonates with consumers. It wants to achieve this with relatively little investment. It should engage in
A. press conferences. B. television advertising. C. event sponsorship. D. writing featured articles. E. elebrity endorsement.
Which of the following is NOT required of employers under the FMLA?
a. up to 12 workweeks of leave over a 12-month period b. up to 12 workweeks of paid leave over a 12-month period c. maintenance of health insurance under the same conditions as employment d. a return to the employee's job or an equivalent position with the same pay