A company has developed the prototype of a mobile phone that it plans to launch in the next few months. The phone comes equipped with the most advanced technological features
As part of its test marketing efforts, the company allows customers to examine and use the prototype and also gathers feedback regarding product features and price. The results of this test marketing effort show that customers are willing to pay at least $500, considering the phone's various features. As such, the company has discovered customers' ________.
A) last paid price
B) expected future price
C) lower-bound price
D) upper-bound price
E) typical price
C
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What should a salesperson do after finishing the sales presentation?
A. Wait for a positive response from the buyer. B. Use a trial close to determine the attitude of the product. C. Ask questions to assess the amount of knowledge gained by the prospect. D. Present proof statements. E. Ask for the order after fully doing the presentation.
The indirect strategy of organization is appropriate for a business report when readers A) are supportive of the topic
B) must be persuaded. C) are familiar with the topic. D) want to know the results immediately.
Which of the following would not be the result of a poor/inappropriate distribution network?
A) High profitability B) Low level of customer service C) High cost D) Poor profitability
We can separate short-term and long-term decisions into three dimensions. Which of the below is NOT one of these?
A) Degree of information gathering prior to the decision B) Cost C) Personality of CEO making the decisions D) Length of impact