How does a marketing plan affect relationships?
A) It influences how marketing staff work with each other.
B) It influences how marketing staff work with other departments.
C) It affects how the company works with suppliers.
D) It influences the company's dealings with other stakeholders.
E) All of the above
E
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Suddenly Salad had the following expenditures related to developing its trademark.General advertising costs$300,000Advertising specifically focused on trademark development120,000Legal fees to register trademark52,000Registration and design fees for the trademark38,000Legal fees for successful defense of the new trademark 33,000Total$543,000During your year-end review of the accounts related to intangibles, you discover that the company has capitalized all the above as costs of the trademark. Management contends that all of the costs increase the value of the trademark; therefore, all the costs should be capitalized.1. Which of the above costs should the company capitalize to the Trademark account in the balance sheet?2. Which of the above costs should the company report as expense in
the income statement? What will be an ideal response?
While the privileges and immunities doctrine generally prohibits states from enacting laws that unduly discriminate in favor of their citizens, there are some situations where courts have held that certain types of discrimination that favor the citizens of one state over the citizens of another are lawful, including ________.
A. state laws preventing citizens of other states from owning property in that state B. state laws preventing citizens of other states from owning businesses in that state C. state laws preventing citizens of other states from traveling to that state D. state laws mandating that a state university charge higher tuition to out-of-state citizens
When a scarce resource, such as space, exists in an organization, the criterion that should be used to determine production is
a. contribution margin per unit. b. selling price per unit. c. contribution margin per unit of scarce resource. d. total variable costs of production.
When a customer calls your organization to complain instead of directly visiting, you can assume that the customer expects:
A. courtesy from you. B. you not to provide a speedy response. C. you to keep a commitment. D. you to listen but not act.