There are five categories of distinctive marks. Which is NOT one of them?
A)?fanciful marks
B)?arbitrary marks
C)?generic marks
D)?marks with secondary meaning
C
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If a company adapts or changes both the product and the communications, the company engages in a process called ________
A) straight extension B) product reinvention C) product adaptation D) dual adaptation E) full adaptation
The balanced scorecard links the perspectives of an organization's stakeholders with the organization's
a. goals and vision, performance goals, strategic plan, and financial resources. b. mission and overall plan, performance measures, departmental plans, and resources. c. mission and vision, performance measures, strategic plan, and resources. d. mission and vision, performance goals, overall plan, and resources.
Ford Motor Co. "loaned" new Fiestas to social trendsetters who drove the cars as part of their Meals on Wheels responsibilities. When Ford asked them to write about their driving experiences on Facebook and Twitter, it was emphasizing which aspect of the "Four Ps"?
A. Price B. Promotion C. People D. Place E. Product
If a retailer sells a product whose contribution margin equals the gross margin percentage, the gross margin percentage will be unaffected by the transaction.
Answer the following statement true (T) or false (F)