As tourism markets and the media have grown more complex and fragmented, it is important for marketers to unify all marketing communications tools, corporate, and brand messages, so they send a consistent, persuasive message to target audiences. This is known as:
a. campaign strategy
b. integrated marketing communications
c. creative communication
d. media promotional strategy
b. integrated marketing communications
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Where should today’s global businesses focus their primary efforts of diversity?
a. Righting past wrongs b. Managing a hetereogenenous workforce c. Addressing under representation of specific groups d. Managing conflict as a result of a diverse workgroup
Which of the following situations would require a yardstick report?
A) Christine reviews the company's financial records to verify the amount each expense has changed during the quarter. B) Donald gathers information on three mid-range American-made automobiles to compare price, fuel economy, maintenance, insurance rates, and resale value before selecting a car for the company's sales force. C) Vivian presents data supporting the decision to open the company's newest restaurant in Baton Rouge. D) Elijah conducts a study to determine whether customers prefer to dine in a restaurant or have food delivered to their homes.
The Fortune Company reported the following income for Year 2: Sales$130,000 Cost of good sold 80,000 Gross margin$50,000 Selling and administrative expense 15,000 Operating income$35,000 Interest expense 5,000 Income before taxes$30,000 Income tax expense 10,000 Net income$20,000 What is the company's number of times interest is earned ratio?
A. 4 times B. 7 times C. 6 times D. None of these answers is correct.
What is another name for the main purpose doctrine?
a. The collateral promise rule. b. The possibility test. c. The leading object rule. d. The suretyship provision.