In a nationwide survey noted in the text, prospectiveemployers of college graduates said they seek candidates with

a. enthusiasm and work experience.
b. good speaking and presentation skills.
c. technical competence in the work area.
d. attractive appearance and poise.


b

Communication & Mass Media

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A number of shorter ads competing against one another during the same commercial break on television is n known as

A) subliminal messaging. B) ad clutter. C) subception. D) saturation advertising.

Communication & Mass Media

Which element of intercultural competence is defined as an internal state of readiness to respond to something?

A. knowledge B. skill C. motivation D. mindfulness

Communication & Mass Media

When examining a TV series in order to determine how gay and lesbian relationships are portrayed as nontraditional or not “normal,” a researcher uses textual analysis. This method is associated with the _____ approach

a. social science b. interpretive c. critical d. postmodern

Communication & Mass Media

A catchy speech title is fine as long as it is

A. written as a full sentence. B. relevant to the speech. C. phrased as a question. D. All of these answers are correct. E. Both relevant to the speech and written as a full sentence.

Communication & Mass Media