Of the three broad categories of media bias described in the textbook, which two are the most systematic and pervasive, according to research?

A. affective and informational biases
B. partisan and ideological biases
C. partisan and affective biases
D. ideological and informational biases
E. ideological and affective biases


A. affective and informational biases

Communication & Mass Media

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The earliest research on communication

a. In Classical Greece (500 BCE to 500 CE) b. In English departments at the turn of the 20th Century c. In psychology departments in the early 1900s d. At the University of Michigan in the 1950s

Communication & Mass Media

When asking a question to get an audience's attention, a speaker must remember to

__________. a. avoid embarrassing questions b. consider a question's usefulness to the speech c. ask the question in a lively manner d. a and b e. all of these

Communication & Mass Media

Frank finds that he is always attracted to women who are his opposite. This pattern is called

A) reinforcement. B) complementarity. C) proximity. D) dysfunction.

Communication & Mass Media

Good public speakers use what to link the different sections of a speech?

A. transitions B. markers C. signposts D. signals

Communication & Mass Media