When asking a question to get an audience's attention, a speaker must remember to

__________.

a. avoid embarrassing questions
b. consider a question's usefulness to the speech
c. ask the question in a lively manner
d. a and b
e. all of these


d

Communication & Mass Media

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Marie is in the market to purchase a new car. When a car commercial comes on TV she is more likely to use which route of persuasion to evaluate the message:

a. central b. peripheral c. both d. neither

Communication & Mass Media

One thing that all effects theories agree on is that people who want to do so can control the effect the mass media have on them

Indicate whether this statement is true or false.

Communication & Mass Media

Almost every profession has its own scopic regime

Indicate whether the statement is true or false

Communication & Mass Media

A person whose characteristic response to conflict is __________ may believe that one should be obliging, complacent, pliable, yielding, unselfish, and meet the wants and needs of others

A. competitive B. integrative C. accommodative D. collaborative E. substantive

Communication & Mass Media