An insurance company pays its employees a commission of 6 percent on each sale. What is the proper classification of the cost of sales commissions?
a. Constant cost
b. Variable cost
c. Mixed cost
d. Fixed cost
B
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Marketing ________ are a structured way to disseminate the insights gleaned from the two complementary approaches to measuring marketing productivity within the organization
A) metrics B) decision support systems C) dashboards D) segments E) mix models
Which of the following characteristics is exhibited by the data?
A) trend only B) trend plus seasonal C) trend plus random D) none of the above
A corporate recycling program takes obsolete models and reuses some basic components in the next generation of products is an example of:
A) reverse logistics and environmental responsibility. B) social responsibility and ethics. C) financial responsibility. D) reverse logistics.
Priscilla Ceballos's 6-year-old daughter is a fan of Hannah Montana and wanted to go to a Hannah Montana concert. A radio station was offering two tickets to the Hannah Montana concert for the child who wrote the winning essay. Ms. Ceballos and her daughter wrote an essay that detailed an account of their husband/father dying in the war on Iraq. The problem was that their husband/father was not
in Iraq and certainly not dead. When the fake essay was uncovered, Ms. Ceballos said, "We did the essay, and that's what we did to win. . . We did whatever we could to win.". The company revoked the prize and the award of the tickets. Suppose the contest rules did not spell out that the essay had to be based on true and verifiable facts. What could the radio station rely on in revoking the prize and still have public support for its decision? a. The Blanchard/Peale test for ethical dilemmas b. Normative standards c. Stakeholder analysis d. None of the above