________ means that consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands
A) Selective attention
B) Selective retention
C) Cognitive dissonance
D) Selective distortion
E) Cognitive bias
B
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For users of financial statements, the current liability classification in the balance sheet is important because it is most closely tied to the concept of profitability
a. True b. False Indicate whether the statement is true or false
Why has the trait approach failed to provide a definitive list of leadership traits?
What will be an ideal response?
In 2008, the NBC television network used marketing tools such as advertising, personal selling, public relations, and sales promotion to communicate with its target audience about its new reality show
The television network's__________described its plan on how to use these tools most effectively. Fill in the blanks with correct word.
Fabert Incorporated makes a single product--a cooling coil used in commercial refrigerators. The company has a standard cost system in which it applies overhead to this product based on the standard labor-hours allowed for the actual output of the period. Data concerning the most recent year appear below:?Budgeted (Planned) Overhead:???Budgeted variable manufacturing overhead$25,900??Budgeted fixed manufacturing overhead$47,200??????Budgeted production (a)20,000units?Standard hours per unit (b)0.50labor-hours?Budgeted hours (a) × (b)10,000labor-hours?????Applying Overhead:???Actual production (a)24,000units?Standard hours per unit (b)0.50labor-hours?Standard hours allowed for the actual production (a) ×
(b)12,000labor-hours?????Actual Overhead and Hours:???Actual variable manufacturing overhead$27,248??Actual fixed manufacturing overhead$34,200??Actual hours13,100labor-hoursRequired:a. Determine the variable overhead rate variance for the year.b. Determine the variable overhead efficiency variance for the year.c. Determine the fixed overhead budget variance for the year.d. Determine the fixed overhead volume variance for the year. What will be an ideal response?