According to your authors, values are judgments and evaluations made by individuals and not consistent across society, so how can a speaker reasonably appeal to audience values?
Fill in the blank(s) with the appropriate word(s).
Answer will vary
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The Human Development Index (HDI) was created by the United Nations Development Program as a measure of all of the following EXCEPT ______.
A. health B. life expectancy at birth C. educational attainment D. adjusted per capita income
What is a direct benefit of starting the PR process with research?
a. improving understanding of the situation b. tracking the components of the campaign c. ensuring that the audience receives the message d. developing positive relationships with key publics
The “Apollo Syndrome:”
A. Occurs when highly capable members underachieve. B. Occurs when productive groups become even MORE productive. C. Occurs when consistently unproductive groups outperform consistent productive ones. D. Occurs when racially mixed groups outperform racial homogenous groups.
As Kelly reached the third and final point of her speech, she raised her arm slowly with her palm facing outward as if asking the audience to remain quiet and listen carefully before she continued to speak. This example describes Kelly using a(n) _____.
A. nonverbal transition B. verbal transition C. internal preview D. final summary