“Recent” events are defined as events that have occurred with the last_________

Fill in the blank(s) with the appropriate word(s).


Answer: year

Communication & Mass Media

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“Narrowcasting” allows advertisers to more specifically target their messages to an audience

a. True b. False

Communication & Mass Media

When preparing to introduce a presenter, the seven basic

principles of presentation speaking should be your guide. Indicate whether the statement is true or false

Communication & Mass Media

Using logical appeals in persuasive speaking __________

a) is tricky because most people do not think logically b) generally leads to more permanent commitment to your position and resistance to counterarguments c) is not as important as arguing from emotional appeals because emotional appeals are more immediate and relevant d) is only useful if the audience is well-educated and predisposed to accept your position

Communication & Mass Media

What type of supporting material includes averages, medians, indices, and standardized scores?

A. facts B. statistics C. examples D. documents

Communication & Mass Media