When all sellers pursue essentially identical strategies and have similar market positions
A. they use the same key success factors to differentiate their products.
B. they still must possess customer service attributes that differentiate them from one another in the marketplace.
C. they remain subject to different driving forces.
D. they place about the same emphasis on various distribution channels.
E. the industry can be said to contain one strategic group.
Answer: E
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The efforts of global companies to reach low-income consumers in emerging markets highlight the importance of skillful global market segmentation and targeting. Market segmentation represents:
A) targeting prospective customers. B) finding customers who can respond to advertisement. C) promoting products and services internationally. D) identifying customers who can help in promoting products. E) identifying customers based on common characteristics.
An operating loss must be carried back two years, starting with the earliest of the two years, before it can be carried forward
Indicate whether the statement is true or false
Unlike in the 1960s, most operations managers today view the natural environment assomething to exploit.
Answer the following statement true (T) or false (F)
The United Kingdom and United States together make up nearly ________ of daily currency trading
A) 30% B) 40% C) 50% D) 60%