The efforts of global companies to reach low-income consumers in emerging markets highlight the importance of skillful global market segmentation and targeting. Market segmentation represents:
A) targeting prospective customers.
B) finding customers who can respond to advertisement.
C) promoting products and services internationally.
D) identifying customers who can help in promoting products.
E) identifying customers based on common characteristics.
E
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If the salesperson has answered all of the objections and feels confident that the prospect is ready to buy, then using the direct close works well
Indicate whether the statement is true or false
BzzAgent
A. counteracts false rumors or negative buzz for quality products or services that have been unjustly accused on social networking websites. B. captures honest word-of-mouth testimonials from satisfied customers who will promote new products or services. C. was the first on the Internet to create a public forum for new products. D. uses ethnographic research techniques to discover subtle behavioral and emotional reactions to products in their natural use environment. E. is the number one consumer information source in developing countries.
ETG Inc, shipped and billed a heavy duty printer for $16,000 . The cost of manufacturing the printer was $12,000 . Which of the following would be one of the journal entries required to record this transaction?
a. Finished Goods 12,000; Work in Process 12,000 b. Cost of Goods Sold 12,000; Finished Goods 12,000 c. Accounts Receivable 12,000; Sales 12,000 d. Finished Goods 18,000; Sales 18,000
Which of the following is NOT an accurate statement regarding private investors?
a. The average age of traders has been constantly rising due to the aging of the baby boomers. b. The number of women and men actively investing is about equal. c. The types of households that have at least some securities crosses all racial and ethnic boundaries. d. The median age of shareholders is now 46. e. Almost 50 percent of all U.S. households own at least some stock.