Why is franchising an attractive method of entering a foreign market?
A. because the franchisor does not have to put up any capital to get the business off the ground
B. because the franchisor has no liability if the business fails
C. because the franchisee assumes the majority of the capital costs and human resource issues
D. because there are very few risks involved in franchising
E. because the franchisee has no liability if the business fails
Answer: C
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What are the differences between "product-communication extension" and "product extension-communication adaptation" as strategies?
What will be an ideal response?
The societal marketing concept
A. involves conducting business in a way that protects the natural environment while making economic progress. B. is the idea that organizations are part of a larger society and are accountable to that society for their actions. C. actively tries to understand customer needs and satisfy them while satisfying the firm's goals. D. is the view that an organization should satisfy the needs of consumers in a way that provides for society's well-being. E. is the moral principles and values that govern the actions and decisions of an organization.
The highly competent, highly committed follower benefits from ______.
A. a leader who provides a high level of support B. a leader who directs tasks carefully C. a leader who stays out of the day-to-day tasks and provides low levels of support D. a leader who is both a cheerleader and authoritarian
A speaker who creates an ______ charged event captures our interest.
Fill in the blank(s) with the appropriate word(s).