An ad featuring actor/singer Victoria Justice for the "Body by Milk" integrated marketing campaign talks about how milk can help teens look their best. It leverages the ________ base for emotional appeals.
A. self-esteem
B. recognition
C. excitement
D. nostalgia
E. security
Answer: A
You might also like to view...
Claim refusals are not necessary when a warranty does not apply or has expired or a customer has misused a product
Indicate whether the statement is true or false
Superior Health Club's marketing strategies entice many of Tone-Up Exercise Club's members to change clubs. After less than a year in business, Superior surpasses Tone-Up in numbers of members. Superior is liable for
A. appropriation. B. conversion. C. no tort. D. wrongful interference with a business relationship.
Which of the following statements is NOT true?
A) The Gold Standard Era was characterized by growing openness in trade, but limited capital mobility. B) The time period between world wars 1 and 2 (the inter war years) witnessed significant reductions in trade barriers and a rapid acceleration in international trade. C) The Bretton Woods Era (post WWII) realized the increasing benefits of open economies. Furthermore, trade was increasingly dominated by capital. D) Since March 1973, exchange rates have become much more volatile and less predictable than previous periods.
A court's jurisdiction defines:
a. how many judges may preside b. the amount it may award for damages c. the kind of cases it may hear appeals for d. the geographic area within which it may declare, administer, or apply the law e. none of the other choices are correct